George M. Hendee founded a bicycle production company in 1897 called the Hendee Manufacturing Company. The bicycles carried brand names such as Silver King, Silver Queen, and American Indian, which was shortened to simply “Indian” and became Hendee’s primary brand name. The legendary Indian® Scout® name has been a part of many stories throughout history, powering Burt Munro’s dogged pursuit of a world land speed record at the Bonneville Salt Flats on a 1920 Indian Scout. A record that still stands today after 48 years. Today under the ownership of Polaris Industries Indian Motorcycles are all about making a statement, they are about choice. They are about being proud of where they have come from and where they are going. They are about being a part of something that is bigger than ourselves, our bike, or the ride. They are about making history for the next 100 years.
Be legendary, These aren’t simply words, They’re a challenge, One that requires action.
Because legends like ours weren’t written, They were forged On the dirt, mud and asphalt of America’s roads In the heat of battle.
Under the pressure of competition On the salt at Bonneville, Since 1901 These were the legends forged by American’s first motorcycle company.
So the next time you see those words, don’t just read them. Live them.